What's in a Name? July 19, 2015 16:37

Any time you get something new, you name it, right? A pet, a car, a boat...a business! So when striking out on this new adventure of a creative business, one of the first big obstacles I encountered was naming it. What a huge thing...I can name it anything that I want! If I give it my name, then eventually my name will get weird to me or well-known to others, both crazy thoughts. If I give it another name, it will have to be super creative and cool and nice sounding and indicative of the type of business it is....talk about pressure. But then one day, Watershed dropped into my brain. Literally. It came from nowhere. It felt right, but as a lover and perpetual learner of language, I had to be sure that it was the perfect fit. So I consulted the dictionary. 

watershed: (noun) a time when an important change happens; a turning point.

Yes. It feels so good. It fits. And it is for these moments that I create things: for weddings, showers, congratulations and celebrations, birthdays, decorating a new home, gifts for all sorts of occasions. I desire to create something special, unique, and handmade for those important moments in others' lives. Have you ever received something rare, something sort of secret that you couldn't purchase at a big chain store, something you find on vacation or on accident? Those are the best kinds of tangible gifts. And what an honor and privilege to share love with people in a tangible way via these little creative lovelies that I savor making and producing. 

The name of the business means a little more to me still because not only do I get to celebrate those watersheds in the lives of others, but this is a HUGE move for me personally. I am a teacher by trade, though also by divine intervention, and to pursue something aside from that and seek to sustain it full-time someday is a big leap of faith and trust. Scary. So scary. But so good. It reminds me of one of my favorite quotes: 

"What if I fall? Oh but my darling, what if you fly?" 

This is a quote by a young writer named Erin Hanson. Find out more about her and her rad talents here! So breaking new ground, striking out on your own, forging your own path is super scary but can be super rewarding, and I find that fulfillment in those quiet moments when I am bent over my desk, painstakingly making small strokes with a paintbrush, or watching someone open a handmade gift. So I remind myself that the risk is well worth the reward, even just to bring happiness to one person through this gift. 

So now you know a little more about why I named my business what I did. And now you also know what a watershed is, if you didn't already. And you know of a cool young Australian writer you should check out. 

I'll finish this post out with the biggest watershed of my life thus far. The defining turning point for me. My wedding day. Snapped by the incomparable Josh McCullock, here are some shots of the greatest day of my life. 



Until next time!
 - andrea